Some New ERA
Experiences
About Us

About Shera Era
With 50+ years of glorious history at Shera, we have been serving the market with great products and delivering ultimate customer satisfaction in these many years. With time evolving and with new technology coming in, there has to be the next phase of fashion and style. With a new ERA we aim deliver ultimate customer experience and pleasure along with the new era of style and quality.
ERA derives from” SHERA with an aim to deliver a quality product to the masses at very affordable cost. ERA is to deliver a holistic, faithful and memorable brand experience that builds meaningful long-term relationship with customers. We at ERA fashion wear is designed to deliver style statement that brings the most creative styles in market. We have introduced a number of catalogue styles and more on the way to fulfill your style statement when you step into the next ERA of fashion. ERA team is uses technology to democratize fashion & lifestyle and help your camERA smile.
Using our 50 + years of experience with Shera, we count on that and will develop ultimate clothing experience and quality for your wholesome fashion experiences.
Support
Instant Customer Support
Made In India
100% Manufactured By Us
Payments
Multiple Secured Payments Options
Return & Exchange
Easy Return & Exchange
Our Journey
Started as Chaudhary Hosiery in Kolkata
1967
First product launched
Our First Product was Shera Fine Vest
1968
First Market at Sitamarhi
1968
First Radio ad
We ran our ad with our first jingle - "Sab par bhari
Shera gold baniyan hamari"
1972
First Print ad
1985
First retail sales conference
We ran our ad with our first jingle - "Sab par bhari
Shera gold banyan hamari"
1985
First wholesale sales conference
We started doing sales conference in a small district and gradually over the years the love towards shera went on growing and our sales conference got bigger every year leading to our First Wholesale sales conference
1992
First Customer Sales Offer
We ran Scratch and win offer and the winner was given airplane ticket
1996
First Ad shoot and and released on single and multiscreen

2002
First ad run on television

2004
Manoj Tiwari signed as Brand Ambassador
He continued to be Shera's Brand Ambassador till date
2007
Shweta Tiwari signed as Brand Ambassador
She was Brand Ambassador of Shera till 2014
2008
Company Incorporated to Shera Hosiery Private Limited
2010
Vivek Oberoi signed as Brand Ambassador
He continued to be our Brand Ambassador till date
2014
New Corporate office
Corporate office inaugurated at PS SRIJAN
CORPORATE PARK KOLKATA
2017
















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