About Us

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About Shera Era

With 50+ years of glorious history at Shera, we have been serving the market with great products and delivering ultimate customer satisfaction in these many years. With time evolving and with new technology coming in, there has to be the next phase of fashion and style. With a new ERA we aim deliver ultimate customer experience and pleasure along with the new era of style and quality.

ERA derives from” SHERA with an aim to deliver a quality product to the masses at very affordable cost. ERA is to deliver a holistic, faithful and memorable brand experience that builds meaningful long-term relationship with customers. We at ERA fashion wear is designed to deliver style statement that brings the most creative styles in market. We have introduced a number of catalogue styles and more on the way to fulfill your style statement when you step into the next ERA of fashion. ERA team is uses technology to democratize fashion & lifestyle and help your camERA smile.

Using our 50 + years of experience with Shera, we count on that and will develop ultimate clothing experience and quality for your wholesome fashion experiences.

Support

Instant Customer Support

Made In India

100% Manufactured By Us

Payments

Multiple Secured Payments Options

Return & Exchange

Easy Return & Exchange

Our Journey

Started as Chaudhary Hosiery in Kolkata


1967

First product launched


Our First Product was Shera Fine Vest

1968

First Market at Sitamarhi


1968

First Radio ad


We ran our ad with our first jingle - "Sab par bhari
Shera gold baniyan hamari"

1972

First Print ad


1985

First retail sales conference


We ran our ad with our first jingle - "Sab par bhari
Shera gold banyan hamari"

1985

First wholesale sales conference


We started doing sales conference in a small district and gradually over the years the love towards shera went on growing and our sales conference got bigger every year leading to our First Wholesale sales conference

1992

First Customer Sales Offer


We ran Scratch and win offer and the winner was given airplane ticket

1996

First Ad shoot and and released on single and multiscreen


2002

First ad run on television


2004

Manoj Tiwari signed as Brand Ambassador


He continued to be Shera's Brand Ambassador till date

2007

Shweta Tiwari signed as Brand Ambassador


She was Brand Ambassador of Shera till 2014

2008

Company Incorporated to Shera Hosiery Private Limited


2010

Vivek Oberoi signed as Brand Ambassador


He continued to be our Brand Ambassador till date

2014

New Corporate office


Corporate office inaugurated at PS SRIJAN
CORPORATE PARK KOLKATA

2017

Some New ERA
Experiences 

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