About Us


About Shera Era

With 50+ years of glorious history at Shera, we have been serving the market with great products and delivering ultimate customer satisfaction in these many years. With time evolving and with new technology coming in, there has to be the next phase of fashion and style. With a new ERA we aim deliver ultimate customer experience and pleasure along with the new era of style and quality.

ERA derives from” SHERA with an aim to deliver a quality product to the masses at very affordable cost. ERA is to deliver a holistic, faithful and memorable brand experience that builds meaningful long-term relationship with customers. We at ERA fashion wear is designed to deliver style statement that brings the most creative styles in market. We have introduced a number of catalogue styles and more on the way to fulfill your style statement when you step into the next ERA of fashion. ERA team is uses technology to democratize fashion & lifestyle and help your camERA smile.

Using our 50 + years of experience with Shera, we count on that and will develop ultimate clothing experience and quality for your wholesome fashion experiences.


Instant Customer Support

Made In India

100% Manufactured By Us


Multiple Secured Payments Options

Return & Exchange

Easy Return & Exchange

Our Journey

Started as Chaudhary Hosiery in Kolkata


First product launched

Our First Product was Shera Fine Vest


First Market at Sitamarhi


First Radio ad

We ran our ad with our first jingle - "Sab par bhari
Shera gold baniyan hamari"


First Print ad


First retail sales conference

We ran our ad with our first jingle - "Sab par bhari
Shera gold banyan hamari"


First wholesale sales conference

We started doing sales conference in a small district and gradually over the years the love towards shera went on growing and our sales conference got bigger every year leading to our First Wholesale sales conference


First Customer Sales Offer

We ran Scratch and win offer and the winner was given airplane ticket


First Ad shoot and and released on single and multiscreen


First ad run on television


Manoj Tiwari signed as Brand Ambassador

He continued to be Shera's Brand Ambassador till date


Shweta Tiwari signed as Brand Ambassador

She was Brand Ambassador of Shera till 2014


Company Incorporated to Shera Hosiery Private Limited


Vivek Oberoi signed as Brand Ambassador

He continued to be our Brand Ambassador till date


New Corporate office

Corporate office inaugurated at PS SRIJAN


Some New ERA

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